Seller Strategies is the series where we answer specific questions related to selling on Amazon asked by you in 5 minutes or less! In this recent episode I joined Ervin from the Splitly team to talk about Amazon launch strategies in 2018.
Here’s what we spoke about!
Getting on the first page of Amazon
In a perfect world, you would publish your new listing to Amazon and immediately show up on the first page for your most important search term. Imagine that! You’d start your new product off with the most exposure and the highest chance of selling well and making money. Although, if it were that simple everyone would do it. That’s why in order to succeed on Amazon, you need to understand how they rank your product and have a strategy for getting to the first page.
Amazon ranks your product based on a lot of different things but these key metrics hold the most weight and can be controlled by you if you are strategic enough:
- Sales velocity. Measured by how many sales you make per day.
- Sales history. Based on your product’s overall sales performance.
- Conversion rate. The percentage of people who click on your listing and actually purchase your product.
- Keyword relevance. What keywords generate the most sales for your product.
The trick for ranking on the first page is to match the number of sales the top sellers for that search term are making daily. If you can do that for 7-14 days you’ll be able to start ranking higher in the results.
The Ultimate Goal
If your product makes it to the first page and sells well, the results are meant to compound into more sales, and propel your product to rank higher. Products who can keep this cycle going will be the long-term winners in a category and reap the benefits by being top earners and making the most sales.
Launching a product on Amazon in 2018
To successfully launch a product on Amazon in 2018 we recommend running a promotional giveaway on a platform like Jump Send. The reason to launch on a deals platform like Jump Send is because we’ve already done the work for you by having over 100,000 ready-to-buy shoppers who are looking to purchase your products. This saves you the time, money, and effort of finding an audience outside of Amazon to promote your product to.
Promotional giveaways help you get rapid initial sales for your product and increase your sales velocity mentioned above. Because Amazon ranks your product in the search results based on your daily average sales, this strategy helps propel you to the top of the search results. Once you’ve hit the first page, it will give your product more exposure and you can begin to see some organic sales.
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