“Your Message to a buyer could not be delivered”
Uh oh. What’s this?
Before worrying, let me explain what’s going on, how it affects you, tell you what to do next and answer your questions.
If you sell a decent volume on Amazon, you have probably received an email from Amazon that looks like this:
In short, Amazon now gives the buyer the ability to opt out of messages from you.
If you want the full details straight from the horse’s mouth, here you go:
Why I Believe This Is A Good Thing
Whenever Amazon changes something, I always hear from sellers things like “Another way Amazon is trying to screw over sellers” or “this isn’t fair” and blah blah blah other complaints. That’s very short term thinking from a seller’s perspective as it behooves us to have Amazon thrive for years to come. At the end of the day, I think this is actually a GOOD thing and I’ll explain why.
First, I’m not a lawyer but in my opinion, Amazon was violating a national law called the CAN-SPAM Act. In this law set by the Federal Trade Commission, it states commercial emails must include a mechanism for opting out, which Amazon didn’t include.
Through Jump Send, we did include an opt-out link, however, that would only pertain to emails sent through Jump Send, not if a different seller sent the same buyer an email through a different method. I don’t want Amazon emails to get in trouble (selfishly because I just want to continue to ask buyers for reviews) with the FTC so I’m glad they became compliant, a mere 8 years after the law was passed 🙂
Second, and more importantly to me, the worst thing Amazon could have done was either a) no longer allow buyer-seller communication or more likely b)no longer allow sellers to ask for reviews or feedback through the messaging system. I’ve been worried for years that they would opt for option b so I was really happy to see that they instead just gave the buyers the ability to opt out of these types of emails.
Personally, I believe this was long overdue and in my opinion, I think we’ll now be able to continue to ask for feedback and reviews for years to come without worry that Amazon will make us stop.
What To Do Next
Ok, so we know that 1) Amazon now allows customers to opt out of emails and 2) We’re getting a bunch of annoying emails from Amazon that tell us our message wasn’t delivered.
If you want, feel free to do nothing. No, you will not get in trouble if you continue to do what you’ve been doing and sending out emails. Amazon has made this very clear in their buyer-seller messaging FAQ’s here.
We’ve built a system inside Jump Send so you can automatically forward these emails from gmail (or other email providers) so that you no longer automatically send them messages. This solves two problems:
- You no longer have these bounce back emails from Amazon clogging up your inbox
- You don’t have to worry about Jump Send trying to send emails to these people
One other small benefit is Jump Send is going to soon show a metric that shows what percentage of your customers have opted out of emails.
It is a very simple process to set up a blacklist so that any customer who opted out of email campaigns will be removed from any future Jump Send emails.
Following these steps will prevent any emails going to customers who have opted out of receiving email messages.
Here’s a video on how to set it up:
Here are the steps broken down:
1. Go to “Campaigns” in Jump Send:
2. Get your unique Jump Send seller email address
3. Set up a new forwarding address in Gmail
4. Verify your forwarding address with the Jump Send confirmation code.
5. Create a filter so that all emails go to the black list email.
If you have any additional questions on this, or need help setting up the filters, please don’t hesitate to email us [email protected].
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