Attachments – Untapped Campaign Email Gold!

Regan Lawloremail best practices1 Comment

Attachments - untapped campaign email gold

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Here at Jump Send, we keep telling you that email campaigns are one of the most effective ways to generate reviews… right?! And up until now, we’ve focused primarily on the text in those emails.

But adding attachments to your emails could be pure review-gold too!

Ignoring the opportunity to add value to your product by adding detailed ebooks and images to your campaign means you could be losing out on precious shopper feedback. So, let’s get down to what you can and cannot attach to your campaign emails, and how these simple add-ons could reap HUGE benefits, in terms of reviews.

 

Attachment Do’s & Don’ts

When it comes to the types of files you can attach to your campaign emails, you have quite a large selection. 


DOs

Here are the files and documents you can use:

  • Send text files (.txt)
  • Include images (.png, .gif, .jpg, .tiff and .bmp files)
  • Attach word documents (.doc and .docx)
  • Upload PDFs

 

DON’Ts

There isn’t actually a whole lot you can’t do (yay!). But here’s the (short) list of those no-nos:

  • You can’t add video files
  • Attachments can’t exceed 6 MB

And that’s it. No video and no large files.

Now, if you go to Amazon’s Buyer-Seller Messaging System Help page (which is what we use to send out your campaign emails), you’ll see that they say the attachment limit is 10 MB:

 

Amazon email attachment rules

 

But, because Jump Send has to account for Amazon’s encryption process (that’s what ensures your email, and your customers’ emails are anonymized) and the formatting of the campaign emails, attachments have to be capped at 6 MB.

 

How big is 6 MB?

This is a really tough question, since pages from document to document will vary.

Some attachments will have pages that are single-spaced throughout, other will have a mix of spacing. Some documents will have images that are low resolution, others will be high resolution. Large font size. Small font size…each of these variants will change how many pages you can get out of those 6 MB. 

But here is an overview of an average number of pages you can get per megabyte, based on the type of file you are using:

attachment file size guide

 

Be Creative!


Just because your product doesn’t lend itself to immediate attachment ideas, like a kitchen utensil logically leading to a beautiful ebook of recipes, 
you can still find a way to add value to your product through an email attachment.

Are you selling clothes? Then images of models pairing your garment with a variety of unique, but complimentary pieces will go far in giving your customers ideas on how to get the most out of that shirt, skirt, etc.

Or maybe a ‘How-To’, if you’re selling an item that might be an unknown (or relatively new) to your customers. 

Selling origami paper? Why not include instructions on how to create basic, intermediate and expert-level folds:

 

 

What about mason jars? You may not think that there is a way to add value to something so simple, but lots of your customers will be looking for new ways to use those jars. Making an outdoor space more inviting by creating hanging lights, an indoor space more fun by painting the jars and making individualized glasses, a kid’s room more interesting by creating a terrarium…

 

 

Examples:

These are just a few examples, using actual products from Amazon, to help set the scene. Here’s a list of attachments you can create for your email campaigns that will help build rapport with your customers, and add sparkle and value to your own product(s): 

  • eBooks/PDFs
  • Instruction Manuals
  • Infographics
  • Recipes
  • Humorous Memes or GIFs
  • Special Offer Banners (Increase return orders or cross-sells)
  • Images (lifestyle, the product in use, aspirational…)
  • Warranties (printable or documents people can save; this is great for high-value items)
  • Social media banners (invite people to share the news about the awesome new product they just purchased)

Even if you’re selling a product that you think your customers will know how to use, like fashionable scarves, don’t let that stop you from including images and directions on different ways to tie that scarf. You never know, one of your suggestions may be just the funky design someone is looking for. 

So think outside the box, and look for new ways to enrich your customers’ experience with your and your product. Using extras like ones mentioned above will ultimately build your brand’s reputation and, hopefully, get those reviews flying in! 

 

Find Inspiration Everywhere

It would be worth making the following resources your new best friends (depending on the type of product you’re selling, some resources will be more helpful than others). Researching similar products, on a variety of different sites, will provide you with fresh ideas for your product that you can share with your customers:

Remember, nothing is ever really “new”, so don’t be afraid to take inspiration from others.

 

Example:

Here’s a walk-through of how we could add value with the Jungle Scout collaborative product, Jungle Stix.

Let’s take a look on Pinterest first. I tried searching for ‘marshmallow roasting’ and ‘smores’ and up came some beautiful lifestyle photography. I could take inspiration from this and maybe create an ebook full of ideas of recipes, ideas and things to do with marshmallow roasting sticks. There’s some interesting stuff in there for kids, weddings, parties and more: 

Pinterest results

 

Next, I searched for ‘marshmallow bonfire’ and got the following results:

 

Pinterest results for bonfire

 

There’s a really neat infographic in there with lots of recipe ideas. I could create something like that and send it out to my customers.

You could also include something like this on your product’s website, if you have one, and provide a link to it in the email too. This way, you can encourage people to share the infographic on social media and get a bit more awareness about your product.

Not confident in your design skills?

You might want to hire a designer to create ebooks or infographics for your products, rather than creating them yourself, as it will save time and ensure you get the job done properly. If you want to≠ have a go yourself or save on budget, you could also try a tool like Canva, which is really awesome! It has loads of templates and free illustrations that help non-designers (like me), create pretty nice graphics, like this: 

 

Jungle Stix Recipes Infographic

 

Promote Your Additional Content In Your Listing

If you have created a really awesome eBook, list or recipe and are giving it away to all customers, why not mention it on your Amazon listing?

For example, you could include the add-on in your product’s title, or name it as a feature, give it a spot in your description field, and/or make one of your ‘other images’ a picture of your freebie.

Here’s an example of a seller in the fitness niche who is doing just that:

 

Example of ebook on product listing copy

 

Finally, Attach That Attachment!

Now that you’ve created your add-on, all that’s left to do is add it to your email. And that is the easiest step of all. Phew! 

Regardless of what email campaign service you use, just decide which email template is best-suited for the attachment. In our experience,  the first email to go out is usually the best. Now all that is left is to upload that review-generating file!

Here’s where you can do it within Jump Send:

 

 

Jump Send Attachments

 

Remember, there is always a way to show your customers how much more your product can do for them!

You can really get across how much more value it can add to their lives, if only they looked at it in a new way… a new way that only you can show them. 🙂

 

Please let us know in the comments below if you have any questions, or if you have a success story you want to share, regarding attachments you’ve used with your products to great effect! 

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Regan Lawlor

Regan Lawlor

Customer Success at Jump Send
Ardent animal devotee. Active funny bone. Water-sport and nature junkie. Adventurous creative streak.=)
Regan Lawlor

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